Morning Meeting about Commercial Strategy 

For the first time, take part in a 100 % interactive morning meeting at the Papeteries – Image Factory, at 8:30 am on Tuesday 4^th October. Marion Ferlin will host this meeting on learning different methods to analyse a client profile.

Commercial strategy advisor and trainer working with company directors and creators, Marion Ferlin will help answer your commercial strategy questions: Who is my client? Do I really know them? What does the client think, feel, see, hear etc. Using the Business Model Canvas (BMC) tool, you’ll be able to improve your client knowledge and imagine new solutions.

Programme for Strategy 1: Finding Out About My Client:

• Ice Breaker to kick off the session with a discussion about points of view and perspectives
• Presentation of the Business Model Canvas, focusing on the notions of "target client" and "value proposition"
• Practical work in sub groups of four, to complete the client and Value Business Model Canvas. Each participant will present their product/service to outline and analyse needs, expectations, joys and hardships etc. This will be followed by role playing activities as salesperson, buyer or silent observer to work on questioning and needs based on client issues.
• Final debrief

Marion Ferlin offers an entertaining, relaxed and interactive approach to sales through role playing activities to find your personal way and voice.

Online sign up is available now to take part in this morning meeting at 8:30 am, Tuesday, 4^th October, at the Papeteries – Image Factory.

You can sign up soon for the second session, Commercial Strategy 2 – Prospecting: Prepare and Practice, which will take place on December 6^th.