19th Nov 2015
MNSTR kicks off the matinales thématiques
CITIA invites you to the Papeteries – Image Factory on Tuesday 8th December, at 9:00 am for a matinale thématique hosted by the MNSTR agency.
CITIA, facilitator for the Papeteries, is proposing its first type of event: the matinales thématiques, where professionals working in and outside of the sector, teachers and students are invited to a half day of discussions and exchanges on a given topic, hosted and presented by different experts from the industry.
The topic for 8th December: "Comment les agences utilisent les codes du storytelling pour passer d’une image de marque à une histoire de marque ?"
Delphine Lacroix, Associate Director at MNSTR, will present "Temps long, temps court : gérer le paradoxe du storytelling de marque" through a variety of case studies.
Programme:
- 8:45 am: Meet and Greet
- 9:00-10:00 am: Presentation by Delphine Lacroix
- 10:00-10:30: Q/A session with the public
We look forward to seeing you on Tuesday 8th December in the screening room at the Papeteries – Image Factory.
For further information, please contact Yannick Heude, Head of Economic Promotion, +33 (0)4 58 02 01 39.